What Are The Steps To Building A Subscriber List?

4 crucial things you need to do in building a subscriber list!

Many people think that building a subscriber list would take a lot of hard work and time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies, but in making this list, you open your site and your business to a whole new world of the target market.

Here are four crucial things you need to do for effective list building…

1. Put up a good web form on your site that immediately follows your content’s end.

While some may say this is too soon to subscribe to a website
visitors application, try to remember that your homepage should
provide a quick good impression.

If somehow a website visitor finds something that they
doesn’t like and turns them off, they may forget about
signing up.

2. Make your homepage very, very impressive.

You need to have well-written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech-savvy. Keep the opt-in form simple, don’t ask for more information than you need, and make your graphics beautiful.

3. Provide good service and products.

A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows, so shall your list. With more members on the list, more people will know what you have new to offer.

4. Keep a clean and private list.

Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you.

Remember, a good reputation will drive in more traffic and subscribers and strengthen your customers’ loyalty.

Building a subscriber list – increasing the site’s trust and reputation.

Watch here for a complete video series in viral list building…  

How To Get New Subscribers To Trust You Quickly?

To build a good opt-in list, you need people to trust you; you need to get your opt-in subscribers to trust you quickly for a faster and quicker build-up. The faster you build your opt-in list, the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list, the more traffic you get spelling more profits. It’s easy math if you think about it. Getting the numbers is not that simple, though, or maybe it is?

1. Getting your clientele’s trust shouldn’t be hard, especially if you have a legitimate business. Getting your customer’s trust should be based on your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Frankly, if you decide to go into a business, you most probably have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.

2. Show your clients that you know what you are talking about. Please provide them with helpful hints and guidelines that pertain to what you are selling. Talk about installing a roof if you’re into hardware products or providing articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

3. Be true to your customers; provide guarantees if you want to hype up your products and services. The more satisfied customers you get, the bigger probability there is that they will recommend you. People will generally trust someone they know; when that someone recommends you, you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

4. Another tip in getting a customer to trust you quickly is providing an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service whenever they want to. Many are wary that they may be stuck for life and have to abandon their email accounts when pestered with spam.

Remember that when you get the trust of your clients, don’t lose that trust. Because if you do anything with their email addresses, like sell them or give them out, you will lose many members of your list and potential members. The quickest way to gain your subscribers’ trust is when you are recommended by someone they trust. Building a subscriber list – increasing the site’s trust and reputation.

Watch here for a complete video series in viral list building

Writing Attention-Grabbing Subject Lines!

One of the numerous ways you can tempt or persuade your subscriber is by providing a well-thought-out and well-written subject. The subject of an email is often referred to when a person or a recipient of an email decides whether they want to open or read an e-mail. The subject could easily be regarded as one of the most important aspects of your promotional e-mail.

Your subject must be concise. They should provide a summary of the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab your subscriber’s attention and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spend only a few seconds looking over each subject of the e-mails he receives. It would help if you grabbed your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as “How to,” “tips,” “Guides to,” Methods in, and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipient’s emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity” or “Double, triple, and even quadruple what you are earning in one year.” This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts, you can write in your subject, “Announcing the new engine that uses no gasoline. It runs on water.” This creates curiosity with the reader and will lead them to open the mail and read on.

Building a subscriber list – increasing the site’s trust and reputation.

Watch here for a complete video series in viral list building

Keeping Your Subscribers Eager!

From talking to many satisfied opt-in list subscribers and forums, I have learned what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative, and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light-hearted e-mail may agitate them more. A warm, friendly smile or banter is always more welcome than a serious business meeting or proposal. While you want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails and provide some photos and articles that can be related to you but show good news or good light-hearted images. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye-catching and grabbing that they won’t be able to take their eyes off them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copywriter to write them for you. An effective copywriter should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargon and “talk“to your recipients. Building a subscriber list – increasing the site’s trust and reputation.

A good article and content should outline your product and services’ benefits and why they need what you offer. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buy from you.

Your promotional materials should be clear. Don’t leave people guessing. It would help if you led them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering; many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos only enough to encourage them to visit your site for more. Building a subscriber list – increasing the site’s trust and reputation.

Watch here for a complete video series in viral list building

What NOT To Do When Emailing Your Subscribers!

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, you must also do some things to avoid subscribers from wanting to get off your list.

Here are three things to avoid when emailing your list…

1. Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

Some bounces happen or occur because the server was busy but can still be delivered at another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. This is because it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spelling of your email addresses on your list. One common mistake is when an N instead of an M is placed in the .com area.

2. Always provide an unsubscribe feature on your site and an unsubscribe link in your emails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blocklisted by many internet service providers. You will lose a lot of subscribers this way and many more potential subscribers.

3. Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the recipient’s age, and many complaints may stem from these. Controversial issues are also to be avoided, not to be branded by your subscribers. Stick to the nature of your site and business. Building a subscriber list – increasing the site’s trust and reputation.

Remember these tips so that you can have a healthy relationship with your subscribers and be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Building a subscriber list – increasing the site’s trust and reputation.

Watch here for a complete video series in viral list building

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Increasing Your Search Engine Ranking

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars and ensure that identical words are not next.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. Your site’s text must contain the most important keywords – the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must read the text, meaning that the text must be in HTML and not graphic.

To find out if your text is in HTML format, take your cursor and highlight a word or two. If you can do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format to increase your search engine rankings.

Next, we come to what are called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but they only have a limited effect in reality. Still, it’s worth adding them if a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read meta name=” keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. If there aren’t many sites linked up to yours or that the sites linked up have low search engine rankings consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking but also directs more quality traffic to your website.

Search engine rankings are significant for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

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Increasing Link Popularity

Search engines are the gateway to the Internet. They are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibility of making any sales.

You’re probably wondering what the blazes are popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites with links to their pages from related, quality sites. It’s a simple formula, but a significant one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but it is almost certain your site will never rank highly on any search engine without achieving this step. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with many other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when about nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap.
Linking to sites of poor quality will only lessen your link popularity, if not destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step and the fastest way to get your foot in the door is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and even though it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to get it listed. Open Directory gives you a free listing, whether you are business-related or non-commercial, but be prepared to make many follow-up inquiries before you see your site listed.

You aim to get listed in the highest level of appropriate category, which takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine Alpaca Wool” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

After you have attained directory listings, the next step is to locate other quality sites to increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would help your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

Not all sites want to link to other sites, so you will have to research when looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked, non-competing websites with links or resources page.
Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use.
Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site.
Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Ensure you emphasize that you have actually visited their site and that their site is not just a random pick. Please give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! Finally, tell them you would greatly appreciate it if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these websites frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

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By the way – make sure you have a beautiful, streamlined site, or you will never persuade anyone to link up to you.
Be prepared to keep plugging away at this process, as long as it takes until you achieve link popularity stardom!

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For any online business, you need traffic and a list of subscribers. Without them, your business is dead.
Get 100 subscribers a day. Guaranteed! There is no trick.
Everything is real and works very well. Register here.

Do you want to learn more for free?
Free Training Masterclass! Set up your first $1000 a month Sales Funnel… in 60 minutes, you get traffic to sell any product or service online… even if you are a complete ‘technophobe’… have zero computer skills… no experience in sales or marketing… and without quitting your day job! Sign up here.

Another opportunity to earn money, register here, and you will receive $ 5 immediately after registration. There you will have the opportunity for online business ideas and earn a lot of money. You will also earn $ 5 for each subscriber you bring.

Another possibility for your business is if you have built a website and want to advertise for free, get free traffic, and subscribe, you can access this amazing opportunity here.

You can also visit many opportunities displayed on the right side of this page. These are other sources of making money fast and very easy.

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Act right now, and you will be happy – guaranteed.

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Evaluating Web Site Performance

Setting up a website is the first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them or purchasing a product, there are steps you can take to ensure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.

However, just because the hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors actually to do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of your website’s efficacy.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually acted your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors who made a purchase, multiply by 100, and divide by your number of visitors (25 X 100): 2000.

If your website is set-up to get visitors to fill out a form, make sure to figure out the difference between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product or to get the visitor to fill out a form, the site conversion rate will measure your website’s success or failure whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is meager. Several effective methods to improve traffic flow to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings or employ a search engine optimization company to do the work for you.
In either case, after you have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may throw in the towel and move on to another site. Make sure your buttons are obvious and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. Of course, the goal is to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

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Protecting Your Search Engine Rankings

Your website’s ranking on a search engine is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods.
Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

The good news is that search engines have figured this out and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engine tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.

The bad news is that some high quality, completely above-board sites are mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered these criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to increase your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites linked to other sites solely to boost their link popularity artificially. They have actually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood link to your site penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check and double-check all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank,” represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale.
These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kinds of links to ascertain that, at some point, they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to boost their link popularity artificially is hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the page’s background color, such as a plethora of white keywords on a white background. You cannot see these words with the human eye – but the eye of the search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text – splat! The page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if your page’s background color is gray and placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, direct your webmaster not to assign the same color to text as the page’s background color – ever!

Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses “Keyphrase Density” to determine if a site is trying to boost its ranking artificially. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you, cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.

Naturally, search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off-page” elements, such as link popularity, that cannot be stolen.

Be sure that your webmaster is aware that absolutely no cloaking is acceptable to be on the safe side. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Just as you must be diligent in increasing your link popularity and ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

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