Protecting Your Search Engine Rankings

Your website’s ranking on a search engine is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods.
Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.

The good news is that search engines have figured this out and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engine tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.

The bad news is that some high quality, completely above-board sites are mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered these criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to increase your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites linked to other sites solely to boost their link popularity artificially. They have actually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood link to your site penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check and double-check all the links that are active on your links page to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a “Pagerank,” represented by a sliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale.
These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kinds of links to ascertain that, at some point, they do not sustain a penalty once you have linked up to them from your links page.

Another evil trick that illicit webmasters use to boost their link popularity artificially is hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the same color as the page’s background color, such as a plethora of white keywords on a white background. You cannot see these words with the human eye – but the eye of the search engine spider can spot them easily! A spider is the program search engines use to index web pages, and when it sees these invisible words, it goes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, but search engines have figured these tricks out. As soon as a search engine perceive the use of hidden text – splat! The page is penalized.

The downside of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if your page’s background color is gray and placed gray text inside a black box, the spider will only take note of the gray text and assume you are employing hidden text. To avoid any risk of false penalty, direct your webmaster not to assign the same color to text as the page’s background color – ever!

Another potential problem that can result in a penalty is called “keyword stuffing.” It is important to have your keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses “Keyphrase Density” to determine if a site is trying to boost its ranking artificially. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering – unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is “renters insurance,” be sure you don’t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as “cloaking.” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you, cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is “cloaked” because it is invisible to regular traffic and deliberately set-up to raise the site’s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page’s ranking to the top of the list.

Naturally, search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as “pagejacking.” This kind of shielding is unnecessary these days due to the use of “off-page” elements, such as link popularity, that cannot be stolen.

Be sure that your webmaster is aware that absolutely no cloaking is acceptable to be on the safe side. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Just as you must be diligent in increasing your link popularity and ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

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Search Engine Keywords Selection

Search engines are the vehicles that drive potential customers to your websites. But for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG.
It’s hard to be objective when you are right in the center of your business network, which is why you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: an evaluation.

The evaluation aims to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors,” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine, bringing up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
It would help if you moved on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, your company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the customer’s mind rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.

Let’s look at another example: a consumer searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters,” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across various search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge your keywords’ effectiveness in individual search engines. There is now software available that analyzes consumer behavior about consumer traffic.
This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make good keyword profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase. It should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Start today and start making money online. Create a blog or site (for beginners).

You are a beginner and want to learn faster, not worry; go to the next link and find everything. The ‘Selling System’ contains over 300 detailed videos about everything you need to know about making money with WordPress blogs.

Or another great opportunity for beginners:
Visit this site here for more information and sign up, and if you’re serious, ambitious, and patient, you will succeed, even if you’re a beginner and have not done anything about it.

For any online business, you need traffic and a list of subscribers. Without them, your business is dead.
Get 100 subscribers a day. Guaranteed! There is no trick.
Everything is real and works very well. Register here.

Do you want to learn more for free?
Free Training Masterclass! Set up your first $1000 a month Sales Funnel… in 60 minutes, you get traffic to sell any product or service online… even if you are a complete ‘technophobe’… have zero computer skills… no experience in sales or marketing… and without quitting your day job! Sign up here.

Another opportunity to earn money, register here, and you will receive $ 5 immediately after registration. There you will have the opportunity for online business ideas and earn a lot of money. You will also earn $ 5 for each subscriber you bring.

Another possibility for your business is if you have built a website and want to advertise for free, get free traffic, and subscribe, you can access this amazing opportunity here.

You can also visit many opportunities displayed on the right side of this page. These are other sources of making money fast and very easy.

It is amazing! If you want to start making money without investing in anything, you can do it by joining right here.

Act right now, and you will be happy – guaranteed.