There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit-making machine is to sell advertising to different companies and brands who want to reach that blog’s readers.
The second kind of money-making blog helps a single brand improve its image by creating positive associations between the blog and the product in consumers’ minds.
Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
If you are blogging to sell advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site: you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue.
Within the first group, many people make money blogging by selling space through Google’s AdSense program. This program’s advantages are numerous, as it requires minimal effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative.
If you have many contacts in industries related to your blog, you may want to try this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.
The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.
As blogging becomes a more lucrative business, many established companies consider how they can get into the action. Companies capitalize on the blog movement by having blogs that provide a friendly face for their corporation.
A company will often employ an established blogger to create a weblog designed specifically to appeal to its customers and create positive associations with the brand in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.
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