Tag: marketing

I.M. Survival Lesson #2 – There are Tigers In The Internet Jungle!

There are so many ways that newbies can ‘be had’ on the Internet. Sadly, so many of those eaten up by the tigers that roam through the Internet jungle is only trying to find a way to make some money using their personal computers and their Internet connections. They aren’t even hoping to become rich or famous. They don’t expect making money to be easy or fast. They want a job that will allow them to stay at home with their young children, put a loved child through college, or add to their retirement income.
They are honest, hard-working, decent people… that make the Tigers out there start thinking about lunch.

Work-from-home

If you are considering trying to find a work at home job, you need to know that you will be working more hours for less money than you made at your job located in the brick and mortar world. On the other hand, you will not have all of the related expenses of a brick-and-mortar job.

* You will not have the expense of traveling to and from work.
* You will not have the expense of suitable clothing for work.
* You will not have the expense of day-care.
* You will not have the expense of lunch out every day.

Good things… all of them! But there is a downside to working from home, as well.

* You will be considered to be self-employed.
* You will have to pay all of your FICA tax. (Your employer now pays half).
* You will have to convince your family and friends that you really do have a job.
* You had better be aware of the tigers and other critters that want to have you for lunch… at the entree.

There are schemes and scams out there directed at those who want to be work-at-home moms, those looking for an additional income source, and those who are retirees looking for part-time work to supplement their incomes.

Some of these scams are:

Stuffing envelopes: “Make extra money by stuffing envelopes from home!” This tiger is a bit long in the tooth. It’s been around for years. Advertisements for ‘at-home-envelope stuffers can be found in newspapers at your local library that date back several decades… and yet people will still fall for it.

People will fall for this ploy because they get all of that unsolicited mail at their own homes, and they think that somebody had to have put that paper into those envelopes that are addressed to them.

Nope! Sorry… but no living person actually put that paper into those envelopes. It was put there by a machine, and a computer addressed it. It was mailed in bulk.

Of course, there is always a ‘small fee’ to get started in the envelope stuffing business. In return for this ‘small fee,’ you will most likely get instructions for placing ads just like the one you fell for to get others to bite.

It is a tiger… it is a con… and the only way you will ever get your money back is to fool others into thinking they can make money by stuffing envelopes.

Fact: There are no envelope stuffing jobs to be had! You have to be careful; you’re just in the jungle of the internet.

Craft or assembly jobs: This tiger is lovely. It appeals to those who are talented at crafts or handy with hand tools. These folks see an advertisement that promises them that they can make a ton of money by just doing what they already know how to do and are very good at, and it is just almost irresistible. This looks like the opportunity that they have been looking for!

Whoa! Put that sewing machine or those hand tools away, and let’s think this over. There are some things that you don’t know.
There isn’t any reason for you to know these things, but you better learn them… fast.

This advertisement’s headline is in big, bold print, and there are usually multiple exclamation points. The headline promises that you will be sent the material and then be paid for the finished products when you send them to the employer.

Don’t skip the print that isn’t quite as big as that headline.
That’s where the ‘catch’ is… or, maybe I should say, catches.
There’s more than one way for this tiger to get you.

Usually, the first thing is that you will be required to ‘invest’ in some special equipment or supplies that aren’t going to be included in the ‘free materials’ promised in the larger print. This equipment or supplies can run anywhere from a few dollars to several hundred dollars. This is what the advertisers are selling! You will see a no return policy for the equipment or supplies you must purchase… there never is.

If you get out your magnifying glass and read the itty-bitty print at the very bottom that is well below the scroll line, you will see a statement that says something like, “All work must meet quality standards.” It will look something like this: “All work must meet quality standards.” That’s where this tiger is really going to get you and get you good.

No work will ever meet quality standards. It isn’t possible. You will buy the equipment or supplies. You will work to create the products as directed. You will never see one thin dime in payment for the finished products that you send.

It gets worse. You have no legal recourse. You agreed to buy the equipment or supplies and were told that there was a ‘no return’ policy. You agreed to produce products that met ‘quality control standards’ that were not specified. You’ve been had!

The fact is that there really is a huge market for hand-crafted products out there. The market is huge… maybe almost unlimited.
If you have a talent for making hand-crafted products and if you have the ability to market them, you can make some money doing it.

However, you will not make any money using your talents to assemble hand-crafted products at home for these tigers who do not sell them. They are selling the equipment and supplies… that is ALL they are selling… and they want to sell them to you.

Fact: You can make money selling handcrafted items but not by assembling these items for others.

Medical Billing: This huge headline will read something like, “Job explosion in the Health Care Industry!!!!!!!” There are always a lot of exclamation points. You will see these advertisements in newspapers, magazines, and, of course, on the Internet.

You will be told that the entire reason that medical costs are so high is that the medical profession needs your personal assistance and that just by taking a job for which you will be very well paid, you can single-handedly lower the cost of health care for the whole world. Wow!

You need a job… and they need you! It sounds like a partnership that would work out well for everybody.

These advertisements try to sell you on the idea that it’s the overwhelming amount of required paperwork that is the root cause of the inflation of health care costs… for all of us. These advertisements claim that all that is needed to fix this problem is implementing electronic claim processing… which is a new and innovative technology that has recently become available.

Horsefeathers! A few well-established companies do electronic billing. Doctors subscribe to these services and have been doing so for more than a few years. Medical billing isn’t done by hand and hasn’t been since the late 1980s.

If you answer one of the advertisements, what you will get in return for the hard-earned dollars that you send in is a brochure, an application, some discs, a contract, some disclosure statements (in tiny print), and possibly some testimonial letters from people who will swear that this has changed their lives and made them wealthy beyond their wildest dreams. HA!

What you will have are some basic instructions for setting up your own medical billing business. What you will not have is a medical building job. You will be required to get your own clients. They will not be supplied. As I said before, a few (and only a few) well-established companies have been doing this billing for doctors for many years. They are your competition… and very stiff competition.

You will be promised that you can earn a ton of bucks by only working part-time and at your own pace. Now stop just a minute and think about that. Part-time AND a ton of money? Does that really sound reasonable to you? It isn’t a reasonable expectation. You aren’t likely to make a ton of money working at a full-time job of any kind, and you certainly won’t be making very much, if anything, by working part-time. Real-world business doesn’t work like that, and neither does Internet-based businesses.

Oh, and you will also be required to make a personal investment of between one and TEN thousand dollars to get in on the golden opportunity.

Fact: Medical billing is well covered by the few companies that have been doing it for decades. You aren’t the answer to the soaring cost of health care.

Data Entry: No doubt you can picture yourself just putting numbers in columns for a few hours a day from the comfort of your own home and making enough money by doing it to make up your financial shortfall, right? No… sorry… that isn’t really very likely to happen.

I’m not telling you that there are NO data entry jobs available.
I am only telling you that you aren’t likely to get one of them by answering one of those slick ads that promise you a data entry job if you will but sign up for their course.

The problem with these so-called data entry courses is that they rarely have anything to do with data entry jobs. Most of them are more on the order of teaching you (more or less) how to set up and run your own affiliate program.

There isn’t anything wrong with affiliate programs, but they aren’t data entry jobs. They are businesses in which you will do some data entry work… like on tax forms when you file your self-employment tax returns. There can also be data entry work in the operation of an affiliate marketing business. You will need to enter data to maintain orderliness in your business.

If you let this tiger get you after you pay you the money, you will get a course that will either be delivered electronically via the computer, on CDs or DVDs. This course will teach how to find affiliate programs that you can sign up for (information that is readily available for free on the Internet). Then you will be instructed how to set up advertisements in Google Ad Words (this information is also readily available on the Internet). What you will not be told is that affiliate marketing is an extremely competitive business. It isn’t a data entry job.
You will be told that these ads you have to see up in Google Ad words will only cost you one penny each. Now there is a big fat, out-and-out, rotten lie.

You might set up ads that will only cost you one penny each time someone clicks on them… that much is true. Your ads will be listed on page 15 in search results, and you aren’t very likely to have them clicked on. But if some stroke of luck clicks on them, they cost well more than one penny per click.

Fact: Data entry courses are a scam. They will not secure a data entry job for you.

Writers Wanted: Here’s another tiger that is out to make you the main course for his dinner. It is absolutely true that the Internet gobbles up words at an alarming rate and that there is always a demand for those who can write articles, ebooks, and reports about various subjects.

Writing for the Internet is an art. Just because you can string sentences together grammatically correct and make sense doesn’t mean you can write for Internet marketers.

The advertisements that you see that say, ‘Writers Wanted’ don’t really want writers. What they want are the people who want to be writers. There will always be a course you must pay for or a list that you are required to buy. That’s what these advertisements are selling… courses or lists… they are NOT selling writing jobs.

Fact: You will not get a job writing by taking a course or buying a list. You have to be careful; you’re just in the jungle of the internet.

Check List There really are work-at-home jobs out there. The problem is finding the ones that are legitimate job offers. So many are nothing more than Internet jungle tigers waiting to take advantage of you. Here is a checklist that will help you to separate the fact from the fiction:

1. What is the ‘cost’ of getting the job that is advertised?
Find out what, if any, equipment or supplies are required.
Legitimate work-at-home jobs do not require that you spend money. They pay YOU money.

2. Tell me what the tasks are that I must perform to get paid. This is a legitimate question to ask. Every job on earth comes with a job description of some kind. If the company or individual you are talking to can describe the job in a few sentences, keep looking.

3. Is this a salaried position, or will I be paid on a commission or hourly basis? Here’s another question that any potential employee shouldn’t hesitate to ask. Pay is always based upon something. It is either paid as a salary that has nothing whatsoever to do with hours worked, or it is based upon an hourly pay scale for which you will be required to sign in and sign out, or it is based upon a commission or percentage of sales that you must make.

4. Who pays me and when? That’s an easy question. Every single legitimate company or individual employer has regular and specified pay periods. You might be paid once a week, once a month, or twice a month. Any of those pay period options are legitimate.

5. Where are you located? This is a question that only someone who is working from home would have to ask. If you were working in the brick and mortar world, you would be well aware of the place where you were expected to report to work. The Internet presents another little problem. We are all connected electronically rather than physically. You might be working for someone who is located in Malaysia. It would be best if you were told where the person or business is physically located.

6. How will I receive instructions? Here again, this is a problem that only comes up when the job is being done on the computer. You may receive instructions by email or by way of an instant messaging service.

7. Who will I receive instructions from? This is a question that might need to be answered for real-world businesses and online ones. Many times there will be more than one partner in an online business. You need to know who it is that will supply you with instructions and directions. You don’t want to have to decide who to take direction from.

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